Born in Grayson County, Texas in 1849, Cornelius Taylor ‘Neal’ Herring was one of the most successful ranchers and businessmen of his time.
In the 1860s, he began his venture into the cattle business, with his “Chain-C” brand eventually becoming one of the most famous cattle brands throughout Texas. In the 1880s, he expanded his operation from Eastern Texas to include the Texas Panhandle through leases from the Comanche and Kiowa tribes in the Indian Territory. By the late 1890s, Herring’s Chain-C brand was worn by approximately 20,000 head of cattle ranging across multiple Southwestern states. Neal was a true pioneer in every sense of the word.
In an ode to Mr. Herring, we decided to slightly modify his Chain-C brand by adding an “O” to the bottom to form our four-letter prefix (CCCo).
One of the requirements of the American Wagyu Association to register cattle is to have your ranch prefix permanently marked on those animals.
In an effort to preserve the traditions of the American West, we fire brand all of our calves each year - often sharing this tradition with friends and family on the ranch.
Our brand was formally registered in 2020, and we plan to live up to the expectations that ranchers like Neal Herring set many generations ago.